Project type: Self-directed product advertising Campaign
Media: Photography
Tools: Adobe photoshop
Wonderchef is a leader in cookware and kitchen appliances that enable our customers to cook healthy, tasty food with convenience.
The proposition for this campaign for Wonderchef Royal Velvet Pans is change the colour of your cookware according to your mood, from black and boring
to colourful and exciting with a colour pallete of 25 colours to choose from.
The Target audience are the people looking for something new and innovative in cookware.
In the process of creating this campaign for Wonderchef pans, I have learnt a lot about the various approaches, styles and ideation processes that goes into the making of a single advertisement. The entire journey from the first scribble to the final execution has given me new knowledge about the different media and a great opportunity to explore. It helped me learn how to persuade the target market to buy something different from the usual.
